Which of your pieces are you most proud of?
It’s always fun to make pieces that stand out. Last autumn we created a lovely Dinner Jacket in one of Dugdale’s clan tartan cloths which was very eye-catching, as well as a bright pink tweed safari jacket.
How important are ethics and sustainability to you?
Very important. It’s hard to not feel a sting of worry when you walk through a shopping centre and see enormous volumes of garments that are likely to be sold at low prices and used only a limited amount of times. Bespoke tailoring is part of the counter movement, where we try to make timeless pieces to be worn for a very long time, with durability as a central concept. We also of course take care of our customers’ garments over the years through repairs and alterations.
Describe your style of tailoring in three words…
Elegant, current and flexible.
What is your house style?
An updated yet classic British silhouette as a base, with a flexible approach based on the customers preferences. We are happy to experiment together with the customer to make sure they get their dream wardrobe. The starting point, however, is typically a classic built up and hand padded chest, a relatively accentuated shoulder, and bell-shaped waist.
What one piece of advice would you give to anyone wanting to start out in tailoring?
We want to find people that are genuinely passionate about the craft and the stylistic dimensions of tailoring, but that are also business minded in a way that helps bring our business forward. That could mean coming up with exciting collaborations, fun events, new patterns or designs etc. Tailoring is always an exciting mix between passion and entrepreneurship.
What do you hope to have achieved in 10 years’ time?
We have very high hopes for our RTW collection. In 10 years we hope to still have a very solid base of bespoke tailoring in Stockholm, with small collections of our best selling garments, accessories and more being sold globally.
If you had to choose one of our cloths for yourself which would it be and why?
I’d go for a heavy flannel since winters in Stockholm are quite fierce!
If you could describe Huddersfield’s reputation on the global cloth map in one word, what would that word be?
Unrivalled.