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The Dugdale Bros Travel Journal: Reflections on Pitti Uomo 95

Last month, we grabbed our overnight bags and jetted off to Florence for one of the biggest biannual menswear events in the world – Pitti Uomo. We were joined by tailors, designers, fashion bloggers, manufacturers, buyers and media professionals from across the globe, all excited for the days of networking and sartorial inspiration which ensued.

As well as meeting up with many friends and familiar faces at Pitti, we kept our eyes peeled for any notable fashion trends for the upcoming seasons. As always, we were left awestruck by some of the tailoring creations on show – and it was clear that linen will be a key part of the clothing landscape in 2019.

For the spring and summer months, linen is becoming increasingly popular for crafting sophisticated casualwear. At Pitti, there were lots of examples of linen trousers and jackets that are both lightweight and eye-catching – perfect for when the temperatures start to rise.

But there were also some top trend insights into AW19 too, from the resurgence of checked fabric, to the spotlight on sustainable fashion. It was undoubtedly a jam-packed agenda for our short trip to Italy, but one which will leave a lasting impression on us throughout the year.

So, now that we’re back in England, here are our top photos from the trip…

Given this is one of the biggest fashion events of the sartorial calendar, it’s no surprise that many of our clients were also at this year’s Pitti Uomo 95. Here’s our sales manager, Amit Karia, with Sam Ahn from Renovatio – our exclusive agent in Korea.

Another trend on the Pitti radar was the revival of the parka coat, for a classic AW style. The collection of coating garments on show from luxury men’s outerwear company, Grenfell, was reminiscent of golden autumnal hues and statement checks.

Networking with existing and potential customers was definitely one of the key highlights in Florence, as it gave our team the chance to discuss existing projects and ones to explore over the coming months. This photo was taken on the night of the Liverano party and features Amit with Maximilian Mogg – owner of a made-to-measure boutique in Berlin – who was wearing Dugdale cloth on the night!

As ever, it was a contemporary and inspiring event that left our team wanting to find out more about the upcoming timeless menswear styles. Luckily, we don’t have to wait too long for the next fair, and we can’t wait to channel all that we’ve learned into our upcoming collections! Watch this space…

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